Small Business Adoption of E-commerce: A Comparison of B2B and B2C Businesses
نویسندگان
چکیده
This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the decisionmaking process to adopt E-commerce, to determine whether differences exist between those small businesses that operate primarily in a B2B mode and those that operate primarily in a B2C mode. Disciplines Physical Sciences and Mathematics Publication Details Macgregor, R. C., Bunker, D. & Vrazalic, L. (2006). Small business adoption of E-commerce: a comparison of B2B and B2C businesses. Americas Conference on Information Systems (pp. 1852-1862). Atlanta: Association for Information Systems. This conference paper is available at Research Online: http://ro.uow.edu.au/infopapers/2913 MacGregor et al. Small Business Adoption of E-commerce Proceedings of the Twelfth Americas Conference on Information Systems, Acapulco, Mexico August 04-06 2006 Small Business Adoption of E-commerce: A Comparison of B2B and B2C Businesses Robert MacGregor School of IT and Computing Science, University of Wollongong [email protected] Deborah Bunker School of Information Systems, Technology and Management, University of New South Wales [email protected] Lejla Vrazalic School of Economics and Information Systems, University of Wollongong [email protected] ABSTRACT This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the decision-making process to adopt E-commerce, to determine whether differences exist between those small businesses that operate primarily in a B2B mode and those that operate primarily in a B2C mode.This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the decision-making process to adopt E-commerce, to determine whether differences exist between those small businesses that operate primarily in a B2B mode and those that operate primarily in a B2C mode.
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